A new name has sailed into Springfields Shopping Outlet.
Outdoor clothing brand Quba and Co opened last week.
It’s the first of the chain’s branches to open in the east of England.
Manager Kim Bressington said: “We’re a nautical themed clothing company that originally created clothing made from sails and now sell a fantastic array of clothing.
“It’s been very exciting opening up the store and we’ve had a brilliant response.
“We’re set to have a very successful store.”
Simon Stone, retail director at Springfields said: “We’re looking forward to the arrival of Quba & Co.
“The brand will further diversify Springfields’ offering, expanding the fashion choice for visitors.
“The new store joins a fantastic selection of great brands that have opened at the outlet this year including Molton Brown, Ben Sherman and the Petalo Lounge café bar.
“With the addition of Quba & Co., we are now fully let ahead of the Christmas season.”