Residents and staff at Beech Lodge Care and Nursing Home in Holbeach have swapped their uniforms and regular clothing for a day of denim wearing in support of Alzheimer’s Society.
As part of Denim for Dementia day on Friday May 21, everyone was encouraged to wear denim in exchange for a donation to Alzheimer’s Society.
Denim for Dementia day takes place during Alzheimer’s Society’s annual Dementia Action Week. Led by Alzheimer’s Society, Dementia Action Week is a national event that encourages the public to come together to take action to improve the lives of people affected by dementia.
“We see the impact of dementia on people and their families every day at Beech Lodge,” said home manager Karen Atillo. “We are passionate about supporting people living with dementia to have the best quality of life possible for as long as possible. We are always keen to raise awareness both inside and outside our homes.
“Denim for Dementia is a simple but effective way that anyone can get involved.”
Beech Lodge is also aiming to encourage at least 200 people to become dementia friends this year.
To support the campaign visit https://secure.alzheimers.org.uk/denim-for-dementia/
