Holbeach based fresh produce supplier AH Worth has launched a new red kale trial at sites in Holbeach Marsh and Sutton Bridge as it looks to expand its successful brassica portfolio.
This year, the company is running two red kale trials – the first planted in June for a September harvest, and the second in July for a December harvest, in time for the Christmas season.
Both plantings are located on silt land, known for its fertile and moisture-retentive properties, with crops growing in the Holbeach Marsh area and near Sutton Bridge.
The variety being trialled is a new-to-market numbered red kale, selected for its striking purple-red colour.
A company spokesman said: “The trial supports AH Worth’s ambition to explore new varieties with strong market potential and further strengthen its brassica offer.
“Early indications from the June planting suggest that while the leaves initially appear green, younger leaves are now developing a darker, more purple tone.
“When cooked, the kale has retained its deep colour well – a characteristic AH Worth hopes to explore further through panel taste testing later this season.”
Alex Boughton, managing director at AH Worth, commented: “With brassica interest on the rise, red kale is a strategic addition to our already successful portfolio.
“Its standout appearance, versatility and strong commercial potential meet growing consumer demand and support retailers seeking distinctive, high-quality produce.
“If the trial is successful, we’re well placed to scale up production, thanks to the variety’s compatibility with our existing growing and harvesting processes. It’s still early days, but we’re encouraged by how the crop is progressing.
“Despite some dry weather early on, the June planting is developing well and has benefitted from careful land selection and preparation.
“We’re optimistic about its potential both agronomically and commercially.”
The trial is being led by growing manager Esmee Lai, supported by growing assistant Isla Hillery and Brassica harvest manager Erika Martinaitiene.
While only one red kale variety is currently being tested, AH Worth has other options to explore should this season prove successful.
“As part of its data-led and sustainable approach, AH Worth has planted the red kale in smaller, staggered harvest batches to maintain crop quality and freshness,” a spokesman continued. “Planting plans are informed by over five years of crop growth data, to optimise harvest timing and minimise waste.
“For this trial, red kale has been planted in line with green kale, with a portion of the second trial alternating rows of red and green to support the potential for mixed harvesting.
“The crop will continue to be monitored closely for pest and disease resilience and its response to environmental stresses such as heat, water availability and frost.”
