Spreading the word of South Holland far and wide with FreshLinc trailer artwork

A fleet of lorry trailers belonging to Pinchbeck firm FreshLinc have been transformed with artwork reflecting South Holland.

Ten trailers are now carrying images created by artist Alisha Miller, who was commissioned by arts programme Transported.
The £30,000 project was funded by Transported.

Communications and relationships manager Melissa Poulson said: “This project is the cornerstone of Transported’s ethos – that art can be taken anywhere.
“Haulage is a big part of South Holland’s industry and FreshLinc has been wonderfully supportive.”

Alisha engaged with lots of local people before creating all the designs, including depictions of the Sutton Bridge lighthouses, broccoli pickers and factories in the West Marsh Road area of Spalding.

Another ten trailers are due to be transformed with ideas by FreshLinc drivers.

more >

Appeal after teen using zebra crossing near school hit by car

13 Feb 2026

Sutton Bridge PlayZone plan granted planning permission

13 Feb 2026

Pinchbeck road closure could go on for longer than expected

13 Feb 2026

Book into Spalding Library for half term or a costume change

12 Feb 2026

Man accused of historic sex offences tells court he had ‘no sexual interest’ until ‘later years’

12 Feb 2026

New group looks to put on events to mark BBQ67 anniversary

12 Feb 2026