The British Heart Foundation (BHF) marked Valentine’s Day by joining the messages of 17,939 BHF supporters in a Guinness World Records title attempt for Longest chain of paper hearts – 35 of which came from the generous customers of the Spalding store.
Through its network of over 720 charity shops and thousands of supporters, the British Heart Foundation asked people to write messages of love and support for their loved ones, people battling heart disease or in memory of those they’ve lost.
With the help of volunteers, the charity created a chain of 17,939 of these hearts, surpassing the previous Guinness World Records title holder for Longest chain of paper hearts of 11,288 by Moët Hennessy UK.
The new record-holding chain measured almost one and a half miles long, the equivalent to 25 football pitches.
