A dedicated “pride officer” has been appointed to reduce litter on South Holland’s streets.
Pride Officer Dave Rodwell’s has been taken on as part of South Holland District Council’s Pride in South Holland campaign to report littering, dog fouling and fly-tipping.
He will also focus on encouraging people to use litter bins, especially when disposing cigarettes. His efforts have already met with a positive response.
Dave said: “The role is all about educating rather than enforcing and I’m finding that people are starting to recognise and approach me.
“We are determined to keep the streets free of cigarette butts and litter and by actively speaking to people we hope the message is getting across.
“It’s all about engaging and empowering the public, we’re not here to police people or point the finger.
“Anyone who spots me out and about is welcome to come over for a chat.”
Roger Gambba-Jones, portfolio holder for waste management, said: “The Pride in South Holland campaign has already enjoyed much success but we’re not resting on our laurels.
“Our Pride officer combined with our recently-acquired Glutton cleaning machine will be ensuring that litter is reduced.”
