Chocolate brand Cadbury’s is to open a store at Springfields next month.
It’s set to include a hot chocolate and ice cream station, the shopping outlet says.
“To start the New Year off with a bang, Springfields Outlet & Leisure are delighted to announce that Cadbury Outlet has signed up to open a brand-new store at the Spalding location providing the shopper with a full Cadbury experience,” a spokesman said. “The unit will undergo a full premium fit out, which will include a bespoke hot chocolate and luxury ice cream station selling Cadbury’s favourite flavours bringing to Springfields the UK’s no.1 consumer brand with the Cadbury chocolate range.
“I am delighted to be welcoming the Cadbury Outlet to Springfields, as it reinforces the location as a high-quality destination and shows the continuing improving quality of retail as we sign up high tier brands. Springfields was chosen because of the strong family-oriented footfall, driven by the unique blend of retail and leisure, and Cadbury recognise that turnover is growing relentlessly. This generates higher spend per sq ft and provides visitors with a brilliant high-quality experience”, said Ian Sanderson, Director of Springfields Outlet and Leisure and SLR Outlets.