South Holland needs to get better at attracting and working with tourists to the area, a councillor has claimed.
Coun Rodney Grocock has urged the district council to work with its partners at East Lindsey District Council and Boston Borough Council to ensure it gets better.
He made the claims at a meeting of the council’s Executive.
“At the Spalding Town Centre Steering Group meeting several members said tourism is not what it should be.
“I think we should all agree that we can do better with tourism.
“Now we’re a partnership I hope we can liaise with our partners and bring this tourism forward and we get a lot better at it.”
The leader of South Holland District Council Gary Porter told the Executive the council should work more with the other councils that make up to the South and East Lincolnshire Local Partnership and draw on their “experience”.
The meeting heard that the South Holland Centre now had longer opening hours since its reopening, including being open at times every day except Monday.
Emily Holmes, communities manager, said: “We do get very few tourist information enquiries but we’re working on getting more literature in there and highlight more websites that members of staff can use.
It’s not a fully staffed tourist information centre but we do have these requirements.”