Mums across the UK receiving Asda plant gifts tomorrow will be shown appreciation with a Spalding product.
The run-up to Mother’s Day is one of Neame Lea Nursery’s peak periods in a year of 80 million plant and bulb products for households and gardens.
With 300 temporary staff taken on, in addition to the 400 permanent employees, the 20 conveyor lines at the Horseshoe Road site are running 12 hours a day.
Neame Lea’s Mother’s Day production is soley for Asda – providing the supermarket with its plant range for stores across the UK.
On Thursday, the final items were shipped in time to be in store for last-minute shoppers this weekend. More than 400,000 added value units were made up over a ten-day period, totalling about 4,000 pallets of finished product.
Managing director David Ball said: “There’s a huge amount of work and effort that goes into every single arrangement, with preparations starting a year in advance.
“The only way we are able to cope with this huge increase in demand over such a short period is by having such a fantastic team that work tirelessly to make this happen, and I genuinely can’t speak highly enough of them.”
With five Neame Lea sites and a number of contract growers, the plants which go into the products are mostly sourced locally. Those that cannot be are brought in from abroad.