A scheme that’s been government funded is aiming to provide advice to help local companies do business abroad.
PAB Sema4 has been given UK Shared Prosperity Funding to launch its Global Gateway project.
Businesses in South Holland can apply for the free advice which will aim to ‘boost economic growth and community development’.
A spokesman said: “The Global Gateway project, aims to provide a structured programme supporting the development of entrepreneurship and upskilling employees of larger businesses to engage with export and international markets, drawing participants from people in employment in food processing, logistics, social care and e-commerce.”
Intercultural Communication Trainer and Advisor at PAB Sema4, Iwona Lebiedowicz, said: “We are delighted to offer this exciting programme of courses for professionals, giving them the opportunity to harness the latest research, innovation and thinking that the PAB Sema4 team has to offer.
“Across the UK, many people work in cross-cultural settings, engaging with remote or international teams.
“However, the messages we send are not always the messages received, as national culture influences our thoughts, behaviours, and communication methods.
“Cultural preferences also shape how we manage people and negotiate deals. Our programme addresses these challenges, equipping people with the skills to manage, negotiate, and build impactful relationships across varied cultural and social contexts, which is essential for success in today’s global organisations.”
Nicola Dicker, contract manager for the South East Lincolnshire Councils Partnership, of which South Holland is a part of alongside Boston Borough and East Lyndsey District Council, and which handed out the grants, said: “I am really looking forward to working with Iwona and PAB on their project aimed to help people expand their skills to enable their business to expand into the international market by enhancing their digital and cross-cultural communication. We are looking forwarding to seeing the results achieved using UKSPF funds for people and skills.”
A spokesman said: “The programme promises a comprehensive exploration into the dynamics of global interactions, offering participants the tools and insights needed to thrive in an increasingly globalised professional landscape. Whether looking to enhance intercultural communication skills, lead diverse teams with confidence, or expand a global customer base, the Global Gateway Programme offers a strategic pathway to achieving goals with inclusivity and effectiveness.”
