Two iconic brands are opening new stores at Springfields Designer Outlet.
French Connection and Rituals are due to open in the next few weeks at the shopping centre just outside Spalding.
A spokesman for Springfields said: “Effortless British style meets luxury wellbeing as Springfields Designer Outlet welcomes two of the UK’s most iconic and best-loved brands.
“Fashion favourite French Connection will offer contemporary womenswear, menswear and accessories with the timeless style that has made the brand a British wardrobe staple for decades.
“Joining them is Rituals, the brand known for transforming everyday routines into luxurious moments of wellbeing, with its beautiful collection of home fragrances, skincare and body care.”
Simon Donoghue, managing director at French Connection said: “We look forward to joining the growing line-up of premium brands at Springfields Designer Outlet as we continue to expand our retail footprint.
“This new store marks another exciting milestone for French Connection, allowing us to bring our collections to more customers in a vibrant retail destination.”
Ian Sanderson, asset manager and head of Springfields responded: “It is a fantastic moment for Springfields, welcoming not one, but two sought-after luxury brands to the Springfields Retail Portfolio.
“These are brands our customers know, love and have been asking for.
“They perfectly complement the fantastic line-up of premium outlet stores already here and make Springfields an even more exciting destination for fashion, beauty and lifestyle shopping.
“We now have over 60 premium brand stores increasing our appeal, adding to footfall and making Springfields the place to be for shopping, dining and walks around our award-winning RHS Partner Garden, offering a complete day out that’s unlike anywhere else in the region.”